GIFs
can serve as a fun way of spicing up a social media post, email
message or even a blog article. The whole thing is also applicable to
the digital marketing drive of your company especially when you wish
to express emotion, feeling or reaction in a manner which is simply
impossible with words. Apart from providing an excellent
communication media, these images also help in establishing
connectivity with various groups of people.
Animated
GIFs have been around for ages although they seem like a recent
phenomenon. Lately they have started attracting a lot of attention
given their ability to evoke an emotional response out of its users
and avoiding misunderstandings which can otherwise be associated with
text messages.
As
opposed to a full video, the small file size of GIFs help in adding
some multimedia flair to your digital marketing content. Blog
articles and site pages which implement the usage of GIFs come out
with better results compared to the ones which do not. Today we are
going to take a look at 7 ways of using GIFs for boosting up your
digital marketing strategy.
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Promotional Material
It
might be tough for retail business houses to sell a product using
just its image. Video advertising might not always be possible since
it comes with a higher price tag. In such cases, a GIF can come to
your rescue as it serves as a wonderful way of creating high end
video content without having to splurge out your kitty. Afterall most
of us are proud owners of smartphones whose camera quality can easily
rival the professional level gears. You just need to click a picture
of your product from different angles for creating a 360-degree image
slideshow. This can then be uploaded to a GIF maker for creating the
perfect GIF which showcases your product in a dynamic format.
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Process Explanation
Rather
than just writing down the process of doing something such as
creating a website, blog or any other digital content piece, you can
seek out the help of a single GIF or multiple supporting GIFs. This
can take the form of bullet points for creating a beautiful and
informative visual representation. Compared to reading plain texts,
it becomes much more interesting to browse through flowcharts and
diagrams.
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Replacing Video On Website Pages
Videos
can be of considerable help in getting the appropriate level of
client engagement while proceeding with your digital marketing
strategy. An article published in 2017 revealed that 43% people
wished to see more video content. This is the main reason behind
usage of the same by marketers on site pages as well as site page
banners. However, the big size of video files can cause the website’s
loading speed to slow down. This is where GIFs come in with their
small video size which doesn’t adversely affect the loading speed
and time of the site page. The video also loops automatically so that
you can be free from worries of additional coding.
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Call-To-Action Images
CTAs
can serve as a great means of drawing conversion for your digital
marketing content. These static images coupled with some action texts
can be spiced up with the careful implementation of a GIF which is
known to guide the readers eye and draw in more attention. Animating
just a solitary part of the CTA such as a button can help you in
producing more engagement.
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Video Teasers
Once
you are done creating the video content, it is time to promote the
same. This is where GIFs come in as it renders adequate help in
sharing teasers rather than having to share the entire link. Coupled
with a GIF, you can focus primarily on the most visually appealing
parts of the video such as eye-catching text callouts, BROLL montages
of self-captured or stock footage and graphic intros. These can
provide you with greater opportunity to share your content over
social media especially as some websites do not allow the playback of
native video.
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Social Media Content
GIF
format is supported by all social media platforms for being used
effectively in social advertising campaigns. These versatile tools
are easy to consume and also rings in an emotional impact on new as
well as old audiences. It is also possible to share culture based as
well as funny GIFs over social platforms for garnering greater
response.
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Audience Involvement
Simple GIF
makers such as LICEcap
are providing audiences with newer means of coming up with their very
own GIFs. This can boost up client engagement as digital marketers
organise contents for crowning the best user-generated GIF which can
either represent the company’s brand or be represented in the
upcoming marketing campaign.
It
is imperative to note here that LICEcap also supports its exclusive
LCF format which has higher compression ratio compared to GIF. You
can record a window or your desktop screen by reducing or enlarging
the main LICEcap window as well as the GIF size which you wish to
record by editing the window dimensions. It is also possible to
specify a maximum FPS and pause and resume recording according to
your own discretion while using LICEcap. Whether you are playing a
video in YouTube, typing something or performing certain Windows
troubleshooting, it is possible to record everything with this
versatile GIF maker.
Multimedia
content has been proven to boost client engagement and convert more
leads into prospective clientele. Incorporating multimedia content to
your daily campaigns becomes super easy with these stellar GIFs.
